Susan Watkins
Seasoned marketing executive with 15+ year track record developing both B2B and B2C digital marketing programs for both... | Greater Sacramento, Greater Sacramento, United States
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Susan Watkins’s Location Greater Sacramento, Greater Sacramento, United States
Susan Watkins’s Expertise Seasoned marketing executive with 15+ year track record developing both B2B and B2C digital marketing programs for both large corporations and emerging-growth companies. Proven expertise in strategic planning and budgeting, campaign planning and execution, driving alignment of marketing objectives and key messages, hiring and leading teams, and analyzing performance metrics. Deep skills in demand generation, marketing communications, content development, search and social marketing, branding/PR, and marketing technology platforms. In-depth knowledge of the buyer’s journey and lead funnel models. Experienced in targeting multiple industries including Technology/Software, Construction, Engineering, Real Estate, Healthcare, Government, as well as SMB, Mid-market, and Enterprise segments. Diplomatic leader adept at working with executive teams, managing agencies and 3rd party vendors. Strong communicator and corporate spokesperson. MBA from Santa Clara University
Susan Watkins’s Current Industry Servicenow The Enterprise Cloud
Susan
Watkins’s Prior Industry
Banner Blue Software
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Apple Computer
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Symantec
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Sharewave
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Realty Plus Online
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Trimble
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Vmware
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Mobileiron
|
Servicenow The Enterprise Cloud
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Work Experience
Servicenow The Enterprise Cloud
Senior Director, Global Campaigns
Thu Dec 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Mobileiron
Global Marketing Director, Demand Generation, Partner Marketing
Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Vmware
Senior Lead, Demand Generation, Global Partner Marketing
Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Apr 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Trimble
Director of Marketing
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Realty Plus Online
Vice President of Marketing and Communications
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Sharewave
Senior Manager, Marketing Communications
Sun Mar 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Symantec
Senior Marketing Programs Manager
Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 1998 00:00:00 GMT+0000 (Coordinated Universal Time)
Apple Computer
Product Marketing Manager
Sun May 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Banner Blue Software
Marketing Communications Manager
Tue Jan 01 1991 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time)Skills
Languages
Susan Watkins Email Addresses
FAQ About Susan Watkins
-
Susan Watkins is located at
Greater Sacramento, Greater Sacramento, United States -
Susan Watkins is a
Seasoned marketing executive with 15+ year track record developing both B2B and B2C digital marketing programs for both large corporations and emerging-growth companies. Proven expertise in strategic planning and budgeting, campaign planning and execution, driving alignment of marketing objectives and key messages, hiring and leading teams, and analyzing performance metrics. Deep skills in demand generation, marketing communications, content development, search and social marketing, branding/PR, and marketing technology platforms. In-depth knowledge of the buyer’s journey and lead funnel models. Experienced in targeting multiple industries including Technology/Software, Construction, Engineering, Real Estate, Healthcare, Government, as well as SMB, Mid-market, and Enterprise segments. Diplomatic leader adept at working with executive teams, managing agencies and 3rd party vendors. Strong communicator and corporate spokesperson. MBA from Santa Clara University Servicenow The Enterprise Cloud -
Susan Watkins currently works in the
Servicenow The Enterprise Cloud -
Susan Watkins specializes in
Seasoned marketing executive with 15+ year track record developing both B2B and B2C digital marketing programs for both large corporations and emerging-growth companies. Proven expertise in strategic planning and budgeting, campaign planning and execution, driving alignment of marketing objectives and key messages, hiring and leading teams, and analyzing performance metrics. Deep skills in demand generation, marketing communications, content development, search and social marketing, branding/PR, and marketing technology platforms. In-depth knowledge of the buyer’s journey and lead funnel models. Experienced in targeting multiple industries including Technology/Software, Construction, Engineering, Real Estate, Healthcare, Government, as well as SMB, Mid-market, and Enterprise segments. Diplomatic leader adept at working with executive teams, managing agencies and 3rd party vendors. Strong communicator and corporate spokesperson. MBA from Santa Clara University -
Susan Watkins speaks the following languages:
No languages available. -
Susan Watkins has prior experience in the following industries:
Mobileiron , Vmware , Trimble , Realty Plus Online , Sharewave , Symantec , Apple Computer , Banner Blue Software -
Susan Watkins has the following professional experience:
Servicenow The Enterprise Cloud , Mobileiron , Vmware , Trimble , Realty Plus Online , Sharewave , Symantec , Apple Computer , Banner Blue Software . -
You can view Susan Watkins’s
LinkedIn profile at LinkedIn URL. -
Susan Watkins’s work email addresses are
[email protected] . -
Susan Watkins works at
Servicenow The Enterprise Cloud
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