
Tad Serbin
I am a proven New Home Executive and Field Mechanic that specializes in improving sales and market share... | Winter Park, Florida, United States
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Tad Serbin’s Emails ta****@ma****.com
Tad Serbin’s Phone Numbers No phone number available.
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Tad Serbin’s Location Winter Park, Florida, United States
Tad Serbin’s Expertise I am a proven New Home Executive and Field Mechanic that specializes in improving sales and market share through proven and precise processes. I analyze markets from a macro standpoint to improve strategic positioning, product location, marketing and sales processes to increase a company’s profitability. ● Evaluate sales/marketing processes, competitive position, product offering, locations and price points with the objective of making recommendations to division management to help increase profitability, sales and market share. I perform analysis on slow selling subdivisions to determine action plans to increase sales by product repositioning, change in sales personnel and new marketing programs. (AWH 2012 FY- 2.7 per mo. per community). I establish a standardized competitive marketing analysis process for each project in the company. ● Develop company wide sales recruiting / training programs. (AWH 2012 FY- Sales Up 45%, 11% Can Rate) ● Design Website and Internet Sales Counselor Program / Campaigns to drive sales. (AWH- Austin and Houston 2012 HBA Best Website). ● Manage corporate wide advertising, budgets and ad agency to develop major advertising programs, collateral and promotional materials. Establish a corporate marketing budget to facilitate sales and marketing objectives. ● Design and facilitate implementation of division model merchandising programs, signage, sales office design, and furnishings. ● Develop Realtor and Mortgage programs that enhance the performance results in an overall realtor/co-broke rate (AWH 2012 FY- 65% Coop and 81% mortgage capture rate. ● I interact in new product development based on target market and competitive position in the marketplace. ● I set brand Image guidelines and tools (i.e. corporate brochure, company timeline, community brochure, sales offices, displays, and company logo). ● Review land purchases considering price points, competition, and targeted customer profiles. (AWH 2012 YOY Community Count Up 45%).
Tad Serbin’s Current Industry Margaritaville Resort Orlando
Tad
Serbin’s Prior Industry
Kaufman And Broad South Bay
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Kaufman And Broad North Bay
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Pulte Homes
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Ashton Woods Homes
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Mattamy Homes
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Margaritaville Resort Orlando
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Work Experience

Margaritaville Resort Orlando
Director Of Sales And Marketing
Sun Oct 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Mattamy Homes
Vice President Of Sales
Fri Aug 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Ashton Woods Homes
Senior Vp Sales & Marketing - U.S.Operations
Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Pulte Homes
Vp Sales & Marketing
Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Kaufman And Broad North Bay
Director Of Sales
Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time)
Kaufman And Broad South Bay
Sales Representative
Wed Jan 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time)