
Tanya Van Hoeckel
Innovative, analytical, and highly adaptive Consumer Insights, Strategy, and Analytics Professional, and Marketing Leader demonstrating in-depth knowledge of... | Cronos Group, Ontario, Canada
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Tanya Van Hoeckel’s Emails ta****@th****.com
Tanya Van Hoeckel’s Phone Numbers No phone number available.
Social Media
Tanya Van Hoeckel’s Location Cronos Group, Ontario, Canada
Tanya Van Hoeckel’s Expertise Innovative, analytical, and highly adaptive Consumer Insights, Strategy, and Analytics Professional, and Marketing Leader demonstrating in-depth knowledge of business strategy, insights, and analytics and expertise as a storyteller, innovator, consumer advocate, and brand builder, bringing passion and vision to every project. Specialize in business strategy, research and analytics of consumer behaviour, and development of the creative marketing focused on connecting consumers and brands to expand market presence and company growth. Combine knowledge of insights with marketing strategies to deliver strategic branding campaigns across a variety of marketing platforms, consistently achieving robust operational impact. Lead, train, and motivate talented teams in execution of innovative strategies to drive growth and a competitive advantage. Skilled communicator, with ability to translate data and insights into actionable solutions, leading cross-functional teams into customer focused solutions.
Tanya Van Hoeckel’s Current Industry Loblaw Companies
Tanya
Van Hoeckel’s Prior Industry
Kraft Foods
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The Kraft Heinz
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Cronos
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Leo And Dragon
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Loblaw Companies
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Work Experience

Loblaw Companies
Senior Director, Loblaw Brands Product Management - Innovation Strategy, Insights, Culinary
Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Leo And Dragon
Insights and Marketing Strategist
Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Sep 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Cronos
Vice President, Insights, Strategy & Market Analytics (Global)
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Nov 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Cronos
Head - Insights & Strategy Global
Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
The Kraft Heinz
Head Consumer Insights & Strategy
Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
The Kraft Heinz
Director Consumer Insights Canada, Brand Build & Innovation
Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Kraft Foods
Director Innovation Insight & Corporate Trends
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Kraft Foods
Consumer Insights Lead - Innovation Team
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time)
Kraft Foods
Director, Consumer Insights & Strategy, Cheese Sector
Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Kraft Foods
Sr. Marketing Research Manager
Thu Aug 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)