
Thorsten Kissel
Product Professional for consumer durables in the premium segment, driving volume and value with differentiated products whilst ensuring... | Chirnside Park, Chirnside Park, Australia
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Thorsten Kissel’s Emails ki****@it****.com
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Thorsten Kissel’s Location Chirnside Park, Chirnside Park, Australia
Thorsten Kissel’s Expertise Product Professional for consumer durables in the premium segment, driving volume and value with differentiated products whilst ensuring gross profitability to sustain continued premium brand positioning and fund further brand investment. Well-versed in product management with a strong and varied grounding in retail sales product training, planning and analytics. Successful through targeted ranging and inherently consistent pricing architecture as well as end consumer-oriented promotional campaign planning. Experienced in a quasi-retail proforma / agency sales as well as wholesale distribution systems. Highly analytical, MBA educated and multi-lingual. Key achievements: • Simplification of complex range offering for production / sourcing and distribution efficiencies • Development of product catalogue to communicate and differentiate a highly complex product offering • Alignment and rebranding of two brand concepts under one strong brand claim and new compelling get-up • New product development in conjunction with local and overseas engineering teams based on end user insights • Developing and promoting premium brand concepts to achieve a sustainable margin proposition. • Managing a diverse portfolio of consumer goods (80+ SKU’s, 100m annual turnover). • Maximising basket value through promotional initiatives to drive attachment rates of complementary products. • Achieving compound annual growth for assigned product categories in a competitive marketplace. • Doubling order intake for a top-selling SKU based on implementing a consumer upgrade proposition. • Strong written and verbal communications skills with a creative spin, copy-writing entire brochures and websites. • Advanced analytical skills through explorative data analyses to support business cases. • Teasing out consumer benefits from complex technologies to promote stateof-the-art products. • Mentoring & leading junior product managers, product training staff and graphic designers. • Collaborating with key stakeholders in the organisation across the entire value-chain, external agencies and retail partners to negotiate and gain support for profitable sales growth. • Establishing systems and procedures to facilitate organisational growth.
Thorsten Kissel’s Current Industry Itw Construction Products Asia Pacific
Thorsten
Kissel’s Prior Industry
Miele And Cie
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Miele
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Pr Kitchen And Washroom Systems
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Driving Profitable Sales For Consumer Durables Through Premium Positioning
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Coventry
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Artia Cabinet Hardware Systems
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Itw Construction Products Asia Pacific
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Work Experience

Itw Construction Products Asia Pacific
Product Manager - BUILDEX
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Itw Construction Products Asia Pacific
Product Manager BUILDEX Roofing & Cladding
Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Itw Construction Products Asia Pacific
Product Manager BUILDEX - Trade
Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Artia Cabinet Hardware Systems
Marketing & Product Development Manager
Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun May 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Coventry
Business Leader ARTIA
Sat Jul 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Aug 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Coventry
Category Manager
Wed Feb 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jun 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Driving Profitable Sales For Consumer Durables Through Premium Positioning
Product / Category / Marketing Manager
Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Pr Kitchen And Washroom Systems
National Marketing Manager
Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Miele
Product Manager Food & Beverage Appliances
Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Miele
Product Marketing Manager Galleries & Training
Wed Aug 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Miele
Product Manager Laundry & Floor Care
Sat Nov 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Miele
Product Training Manager
Thu Nov 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Oct 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Miele
Marketing Assistant
Sun Oct 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Miele And Cie
Graduate Management Trainee
Wed Sep 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)