
Todd Lawson
I have over 20 years of experience in Creative disciplines within design, advertising, and product (SaaS) firms. This... | Burlington, Ontario, Canada
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Todd Lawson’s Location Burlington, Ontario, Canada
Todd Lawson’s Expertise I have over 20 years of experience in Creative disciplines within design, advertising, and product (SaaS) firms. This includes over 12 years of executive team and department leadership as well as hands-on product design and software management. I have brought 6 SaaS AutoTech Products to market and am currently leading product design and research for Mission Critical Information Management enterprise-level Software MCIM. UX Skillsets include CX strategy, Personas, Journey Mapping, Documentation, User Interviews & Research, User Interfaces (UI), Information Architecture Mapping (IA) and User Experience Design (UX). Advertising & Marketing skillsets include strategy, creative direction, art direction, design, copywriting, project management, and people management. I also have extensive experience in process development, operations, UX documentation, creative strategy, and user-centric research. Beyond design and SaaS Product development, I have helped to create globally adopted experiences, launched hundreds of websites, and created award-winning (Cannes, One Show, and more) brand and advertising campaigns. I prefer a disciplined, analytical, data and user-centric approach to problem-solving and creative thinking that has served me well living between creativity and technology for most of my career. When I'm not doing that or learning things, I usually paint and spend time with my family a block from Lake Erie in Kingsville, Ontario.
Todd Lawson’s Current Industry Mcim By Fulcrum Collaborations
Todd
Lawson’s Prior Industry
Art Of Todd Lawson
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Toy Twuk Studios
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Little Green Tree
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Sheridan College
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Dashboard
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Miner Thought
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Grey
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Vicimus
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Blink Creative Agency
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Mcim By Fulcrum Collaborations
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Work Experience

Mcim By Fulcrum Collaborations
Creative Director (Head of Product Design & User Research)
Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Blink Creative Agency
Executive Creative Director (Leading Creative, UX Design & Dev)
Mon Nov 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Vicimus
Chief Creative Officer (Product Management, UX & Branding)
Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Vicimus
VP, Creative Strategy
Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Feb 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Dashboard
Chief Creative Officer (Product Management, Discovery, UX, & Design)
Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Grey
Associate Creative Director & Digital UX Lead
Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Grey
Senior Art Director
Thu Apr 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Miner Thought
Owner, UX & Information Architect
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Dashboard
Senior Art Director
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Mar 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)
Sheridan College
Instructor
Tue Aug 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Dec 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Little Green Tree
Lead Art Director
Tue Feb 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Toy Twuk Studios
Owner, Illustrator, Designer
Wed Aug 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jul 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time)
Art Of Todd Lawson
Artist
Tue May 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Present