
Tom Wood
I’m a marketing and qualitative customer researcher with a unique skill for uncovering the underlying motivations that drive... | Chicago, Chicago, United States
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Tom Wood’s Emails tw****@ka****.com
Tom Wood’s Phone Numbers 1800780****
Social Media
Tom Wood’s Location Chicago, Chicago, United States
Tom Wood’s Expertise I’m a marketing and qualitative customer researcher with a unique skill for uncovering the underlying motivations that drive customers to make purchase decisions, delving deeper into the "why" rather than merely focusing on the "what" of their buying preferences. These insights lead to segmentation and are critical but often overlooked in developing innovative products, positioning, messaging and marketing strategies. I subscribe to the "Jobs-To-Be-Done" research framework to accomplish this, ask me about it!
Tom Wood’s Current Industry Kapitus
Tom
Wood’s Prior Industry
General Electric
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Bimba
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Imi
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Kapitus
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Work Experience

Kapitus
Customer Researcher Lead
Thu Sep 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Imi
Senior Director, Research & Growth Initiatives
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Imi
Sr. Director of Marketing, Americas
Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Bimba
Director of Marketing, Product Management and Research
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
General Electric
Early Career
Mon Jan 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time)