
Tore Brynaa
I thrive on supporting the sales division, responsible for coaching on business case execution, sponsoring key accounts with... | Vmware, Frydenlundsvej 30, Denmark
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Tore Brynaa’s Location Vmware, Frydenlundsvej 30, Denmark
Tore Brynaa’s Expertise I thrive on supporting the sales division, responsible for coaching on business case execution, sponsoring key accounts with value-led engagement strategies, and providing thought leadership to internal and external business units. In 2021, my internal sales enablement won gold and silver awards from Brandon Hall Group. With 20+ years of value engineering and customer success management, I help customers prioritize based on market trends, past & future performance, ROI, excel, and whiteboards. Prove your success with facts & numbers. In 2019, my ROI/business case model achieved Forrester TEI certification. My customers today are typically telco, manufacturing, defense ... much focus on IoT, communications edge computing of critical systems. I offer you a set of clear and proven processes. 1) Market study / trend study for inspiration 2) Create a clear vision 3) Define and quantify use cases - linked to business value 4) Tools and methods to measure success rates I have worked in several industries: manufacturing, retail, IT, security, consulting, and telco (5G, edge, IoT) … This gives me the opportunity to facilitate spill-over of solutions. One interesting case was to use experience from agricultural machinery manufacturer in an international bank. An unlike match that ended up saving the bank double digit million € per year. In my toolbox: > Decision support workshops > Use Case design > ROI calculations > Benefits realization work, customer success implementation > Recommendations of project contents and priorities > Educational/inspirational presentations and videos The past years, I have been part of creating and delivering Value Based sales and educational programs inside of VMware. Both for Pre-sales, sales, and post-sales. At CA, BMC software, and VMware, I played key parts in designing and implementing transitions while supporting sales up to 250M per year.
Tore Brynaa’s Current Industry Broadcom Software
Tore
Brynaa’s Prior Industry
Kverneland
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Buksesnedkeren
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Capacity Software
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Computer Associates
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Vigilante
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Videlity Software
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Addcraft
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Landesk Software
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Bmc Software
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Friday Night Skate Copenhagen The Worlds Second Largest Ongoing Skate Event
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Vmware
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Broadcom Software
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Work Experience

Broadcom Software
EMEA Lead for VCF Value Selling and Cloud Economics
Mon Jul 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Broadcom Software
Business Value Consultant
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Vmware
Advisory Services Consultant
Tue Nov 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Friday Night Skate Copenhagen The Worlds Second Largest Ongoing Skate Event
Chief Coordinator
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Bmc Software
Value Engineer
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Landesk Software
Regional Manager Nordics
Mon Mar 01 2004 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Addcraft
Business Consultant / Sales
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Vigilante
Product Manager, security test systems
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Videlity Software
Marketing Director
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Computer Associates
Product Manager, Desktop & Server Automation Products
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Capacity Software
IT consultant
Wed Feb 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time)
Buksesnedkeren
IT Manager
Tue Feb 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Feb 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Kverneland
IT Manager
Sat Feb 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 1994 00:00:00 GMT+0000 (Coordinated Universal Time)