
Touseef Ikram
Touseef Ikram is a business graduate with more than 20 years of entrepreneurial experience working with large corporates... | Karachi, Sindh, Pakistan
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Touseef Ikram’s Location Karachi, Sindh, Pakistan
Touseef Ikram’s Expertise Touseef Ikram is a business graduate with more than 20 years of entrepreneurial experience working with large corporates and startups alike including 7+ years in executive management (CXO/Director) roles with a successful track record of planning, developing, launching & achieving massive growth for multiple products. Currently, he is working with Jang Media Group as an Associate Director of Product Management. He is part of the core team responsible for the P&L of the multi-billion PKR digital portfolio, new initiatives, and digital transformation of the existing products. He has been able to have more than 10X increase in the digital footprint of the group in terms of reach as well as revenue on various channels including the web, mobile web, mobile apps, social platforms, and messaging services by continuous product innovation, establishing great relationships with technology partners, identifying market opportunities, fueling growth by running very targeted organic & in-organic user acquisition campaigns and retaining them by making data-driven content development decisions. Before this role, he served as a Head of Digital Marketing and later as a Country Manager for KalSoft, a Tier 1 software house in Pakistan & Middle East. He was responsible for 3 business units related to process automation, identity management, and content management. He has been fortunate in having his work get international recognition multiple times from Geo News PWA’s display in 2 consecutive Google I/Os to FB Messenger ChatBot Case Study by Facebook. From getting the South Asian Triple Helix Award on a Gamified Tax Data Analytics of Pakistan project to becoming the sole winner from Pakistan in the first APAC News Innovation Challenge and securing a substantial grant by Google on his subscription-based revenue application using news archives that included AI/AR at its core. He also managed Pakistan's first Great Online Shopping Festival (GOSF) that attracted over a million users in mere 3 days, increased 649% direct traffic up-lift on average for our partners, and generated RS.133M in sales. He is very open about sharing knowledge through regular workshops, seminars & casual talks about Digital Marketing, SEO, SEM, User Acquisition, User Engagement, Gamification, Product Management, Go To Market Plan, Growth Strategy, and Operational Excellence.
Touseef Ikram’s Current Industry Geo Tv Network
Touseef
Ikram’s Prior Industry
Interlink Multi Media
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Nust Institute
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Web Dynamics
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Viral Networks
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Premium Shopping
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Kalsoft
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Geo Tv Network
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Founder Institute
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Work Experience

Geo Tv Network
Associate Director Product (Digital) Management
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Interlink Multi Media
Associate Director - Product (Digital) Management
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Founder Institute
Senior Mentor
Mon Oct 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Interlink Multi Media
Head Of Product Development (Digital)
Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Geo Tv Network
Head Of Products
Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Geo Tv Network
Snr. Manager Technical (Digital Media Assets)
Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Kalsoft
Country Head (Pak) / Program Director (Innovations)
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Kalsoft
Head Of Digital Marketing
Sun Jan 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Premium Shopping
Principal Consultant
Thu Jul 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Viral Networks
Director Operations & Marketing
Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Web Dynamics
Chief Technology And Marketing Officer
Tue Nov 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Oct 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Web Dynamics
Manager Technical & Marketing
Fri Nov 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Web Dynamics
Interactive Media Manager
Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Oct 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)
Web Dynamics
Multimedia Developer
Mon Jan 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)
Nust Institute
Program Coordinator/Rvf
Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Interlink Multi Media
Associate Director - Product (Digital) Management
— Present