
Usifo John
I am passionate about ideas and fascinated by how a simple idea can turn the fortunes of a... | Nigeria
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Usifo John’s Emails us****@so****.com
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Usifo John’s Location Nigeria
Usifo John’s Expertise I am passionate about ideas and fascinated by how a simple idea can turn the fortunes of a person or an organization. I believe there is always a better way of doing things and so I’m constantly on the lookout for ways to better myself and how I work. This of course means that if you hire me, you’ll always get more than you bargained for because you’ll never get the same person only a better version that keeps getting better. I believe in leadership through collaboration as it helps to make everyone in a team shine instead of one person. I am a copywriter, a salesman, a songwriter and composer, a storyteller, and a problem solver and for 12years I’ve used these skills to help brands achieve their desired marketing goals. I’ve created successful campaigns in advertising, digital, experiential/guerilla marketing, branding and corporate communications. I’ve worked on brands such as Red Bull, Philips, Unilever, PZ, Biofem Pharmaceuticals, PAGA, NIMASA, NESG, Interswitch (VERVE), Alomo Bitters, Diageo, Samsung, Telemundo, Flour Mills Nigeria, OLX and many more. My current role as the Creative Team Lead at Ogilvy Nigeria has resulted in heavy wins for several brands especially Philips. I led the team in launching the Philips No-burn Iron campaign in the heat of the lockdown due to the Covid-19 outbreak. And despite the limitations, we created a successful campaign that featured one of the most viral videos of the time featuring Big brother Nigeria host, Ebuka Uchendu using the iron in his home and reacting to its no-burn feature. This video got over 400k views and tons of engagement. But most importantly, the Iron stock available sold out in 24hour in both Ghana and Nigeria. Furthermore, the brand exceeded its sales target in both markets by 3% and exceeded its sales volume by 2%. A reach of 29m was achieved as against 22m and an engagement rate of 9% was achieved as against 5%. In addition, we’ve run several successful campaigns for Philips that have seen the brand surpass its target and have helped the brand sell its Philips products such as the Steam iron, food processor, blender, juicer, shaver, air fryer, and more. I was involved in ideating and localizing the Coca-Cola open like never before campaign, sprite and pepper, and the recent Ginjah your rhythm campaign by Coca-Cola.
Usifo John’s Current Industry Insight Publicis
Usifo
John’s Prior Industry
Verdant Zeal
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Noahs Ark Communications
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Dkk
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So And U
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Freelance
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Ogilvy Africa
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Insight Publicis
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Work Experience

Insight Publicis
Senior Creative
Thu Dec 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ogilvy Africa
Creative Team Lead
Wed May 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Freelance
Copywriter
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
So And U
Snr Group Head, Copy/Concept/Brand Creative
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Dkk
Senior Manager/Head Of Copy
Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Nov 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Noahs Ark Communications
Senior Manager
Sat Oct 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Nov 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Verdant Zeal
Ideas Architect/Copywriter/Brand Creative
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)