
Valerie Brock
At Cricut, Valerie led the User Experience research team. She provided her colleagues on the Design Team with... | Oakland, California, United States
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Valerie Brock’s Location Oakland, California, United States
Valerie Brock’s Expertise At Cricut, Valerie led the User Experience research team. She provided her colleagues on the Design Team with insights needed to optimize Cricut Design Space. Cricut listens to its beloved customers through surveys, focus groups, online bulletin boards, 1:1 interviews, ethnographic studies and panel inquiries. We love helping people lead creative lives! At VMware, Valerie managed the Inner Circle, an online community of VMware customers and partners. As part of the Customer Advocacy team, she ensured that VMware decision makers heard the voice of the customer, and acted on those insights. As a Senior Research Manager at Adobe, Valerie managed the Corporate Brand and Reputation Research, coordinating Attitudinal, Behavioral and Competitive research. As Senior Manager of Customer Insights at Blue Shield of California, Valerie hired and managed the five-person primary research team. She drove the Voice of the Customer into business strategy and product development, using quantitative and qualitative research including ethnographic research, journey mapping and personas. As an independent market research consultant, Valerie did everything from establishing research objectives to designing surveys, writing questionnaires, selecting vendors, supervising data collection, analyzing data, and preparing and delivering presentations. She conducted international executive interviews in the high tech sector, ran branding and win/loss studies for web hosting firms and oversaw extensive B2B and B2C research in the financial services sector. She conducted online studies for BabyCenter.com, and helped Walmart.com fine-tune its online media program. Valerie also led many large transportation studies, in which Bay Area employers and business parks assessed the effectiveness of their transportation systems. She developed and conducted the annual “Commute Profile” study, a telephone survey of Bay Area commuters. Valerie has a BA and MBA from Northwestern University, and a Master's degree in English, Creative Writing from San Francisco State University. She completed Focus Group Moderator training at the RIVA Institute. Specialties: UX Research, Corporate Branding, IT acquisition research, Transportation Demand Management Community Outreach Quantitative and Qualitative Market Research
Valerie Brock’s Current Industry Us Bank
Valerie
Brock’s Prior Industry
Valerie Brock Consulting
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Pc World Magazine
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Walmart Com
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Clickstream Technologies
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Babycenter Com
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Blue Shield Of California
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Adobe
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Vmware
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Cricut
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Gusto
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Us Bank
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Work Experience

Us Bank
(VP) UX Research Manager at U.S. Bank
Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Gusto
Senior UX Researcher
Fri Jul 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Mar 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Cricut
Senior Manager, User Experience Research
Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jun 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Vmware
Senior Research Manager
Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Adobe
Senior Research Manager
Tue Sep 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Blue Shield Of California
Senior Manager, Customer Insights
Sun Jul 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Clickstream Technologies
Senior Research Specialist
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Babycenter Com
Interim Consumer Insights and Analytics Manager
Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Walmart Com
Interim Consumer Insights Manager, Online Media Program
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Pc World Magazine
Market Research
Wed Jan 01 1997 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2000 00:00:00 GMT+0000 (Coordinated Universal Time)
Valerie Brock Consulting
Sole Proprietor
Sun Sep 01 1996 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jun 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)