
Valli Samugam
A dedicated, reliable, efficient, meticulous, resourceful, and result-oriented professional with strong planning, organisational and stakeholders management skills. With... | Singapore, Singapore, Singapore
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Valli Samugam’s Emails [email protected]
Valli Samugam’s Phone Numbers No phone number available.
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Valli Samugam’s Location Singapore, Singapore, Singapore
Valli Samugam’s Expertise A dedicated, reliable, efficient, meticulous, resourceful, and result-oriented professional with strong planning, organisational and stakeholders management skills. With over 20 years in the tourism sector, I enjoy challenges and constant learning to bring limitless energy to make the impossible, possible. Top skillsTop skills: Lead Generation • Project/Events Management • Stakeholder Engagement • Cross-team Collaboration • Analytical Skills Education: University of Bradford, Bachelor of Science (Honours) in Business and Management Studies (Marketing), 2nd Upper Class - 2002 Achievements: 1. COVID-19 Resilience Medal - 2023 2. National Day Award - The Long Service Medal - 2020 3. National Day Award - The Efficiency Medal Award - 2008 4. Singapore Labour Foundation Educational Tours & Awards for Model Workers - 1999 Summary of Work Experiences Experiences: 1. Experience in sourcing for leads, planning and driving placemaking events/initiatives, stakeholders management, tradeshows design/build, traditional/digital content and assets creation/marketing. eg. destination/precinct marketing, EDM marketing, A/B testing and reporting, setting up dashboards in Adobe Campaign to track performance metrics etc. 2. Exposure in networking and partnering with internal and external stakeholders to: (i) build business leads, develop and lead placemaking events, develop roadmaps and witness the roll out of supporting initiatives for long-term sustainability. (ii) execute tenders/quotations, design and build tradeshows/roadshows and plan/organise events/large-scale events such as APEC Gala Event and Social Functions 2009. (iii) foster bilateral engagements under STB Consultancy. (iv) manage and process grants. 3. Supervisory experience eg. eg. Supervised and guided staff to develop policies and processes to streamline the allocation of tourism street banners for internal and external stakeholders, supervised a team of 33 staff, led them to set up SOPs to seamlessly operate 11 busy community centers during my stint as the Area Lead for the SingapoRediscover Vouchers etc. Competencies: 1. Ability to work independently and as part of a team to lead projects and build a strong destination desire via online and offline channels. 2. Proven leadership skills and ability to continuously learn and motivate stakeholders, vendors and team members to achieve desired outcomes. 3. Effective in building and maintaining a strong network of relationships and trust with internal and external stakeholders.
Valli Samugam’s Current Industry Singapore Tourism Board
Valli
Samugam’s Prior Industry
Singapore Tourism Board
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Work Experience

Singapore Tourism Board
Manager, Arts And Cultural Precincts 2
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Singapore Tourism Board
Double-Hat Role: Area Lead For The Singaporediscover Vouchers
Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Dec 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Double-Hat Role: Team Lead/Oic, Stay Home Notice Command Ops
Sun Mar 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Nov 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Manager, Content
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Assistant Manager, Segment Marketing
Tue Jan 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Assistant Manager, Hospitality Leisure
Fri Jan 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Dec 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Management Executive, Apec Gala Event And Social Functions
Sun Mar 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Senior Officer, Industry Development
Mon Jan 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Senior Officer, Cool Singapore/Sars
Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Mar 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Senior Officer, Enrichment Services
Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Sep 01 2007 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Senior Officer, Creative Resource
Thu Mar 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Feb 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
Singapore Tourism Board
Management Support Officer, Special Projects And Stb Consultancy
Thu Jun 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Feb 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time)