
Victoria Godfrey
I am a true UX Unicorn/hybrid with skills in the following: UX DESIGN, SERVICE DESIGN & RESEARCH Running workshops... | United Kingdom
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Victoria Godfrey’s Location United Kingdom
Victoria Godfrey’s Expertise I am a true UX Unicorn/hybrid with skills in the following: UX DESIGN, SERVICE DESIGN & RESEARCH Running workshops and design thinking sessions with senior stakeholders, teams and users (both internal and external), identifying patterns: likes, issues and pain-points, and acting on those, establishing what the ‘real’ issues are and finding realistic (and usually multiple) solutions. In my service design and research roles, I conduct research (in the field as much as possible) – interviewing, shadowing and observing users, and tracing the whole journey every step of the way, looking at all the systems, artefacts, people and touchpoints involved, finding ways to streamline and improve these. Sometimes I work alone in more of a consultancy role, but more often than not, I am leading a UX or Product team - often working iteratively within an agile team. Other common things I do as part of my work: Writing research reports and presentations, Checking analytics and identifying metrics, producing surveys, personas, site-maps, rough wireframes and recommendations, user-journeys and flows, writing test-scripts and validating assumptions by conducting formal user testing and A/B Testing. INTERACTION DESIGN I take into account findings from UX research, best practice, and my own experience and knowledge, interpreting those into more detailed designs. Looking at key actions, reviewing existing interaction elements and patterns, device specific elements, the various states of an interaction, error messaging, information and guidance around individual elements and creating user-journeys/flows, specifications, wireframes and high and low fidelity prototypes. My past experience working on an award-winning disability website for the BBC ensures accessibility standards are always acted on, and cognitive, physical and sensory needs taken into consideration. VISUAL DESIGN / UI DESIGN I also sometimes do UI or visual design and print too when required - taking into account my findings from UX research (mainly personas and establishing the target audience for a product or service). Using colour-theory, typography, illustration and photography to set the tone and strengthen visual brand identity. Producing designs for individual components and templates, icons and banners/advertisements. Providing markup, and finished designs to developers, maintaining visual design pattern libraries, and applying a visual skin to high fidelity interaction design prototypes using a variety of tools, for user-testing purposes.
Victoria Godfrey’s Current Industry Nordcloud An Ibm
Victoria
Godfrey’s Prior Industry
Global
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Moorfields Eye Hospital London
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Bbc
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Victoria Godfrey
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House Of Commons And House Of Lords Department Of Information Services Web And Intranet Service
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Counterfeit Joy
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Parliamentary Digital Service
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Friday
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As And K Communications
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Redbridge Council
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Kpmg
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Sainsburys
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Various Companies
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Hcl Technologies
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Pearson
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Naze Protection Society
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Ogilvy
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Tesco
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Nordcloud An Ibm
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Work Experience

Nordcloud An Ibm
Senior User Researcher / Service Designer
Mon Jan 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
Pearson
User Experience Researcher and UX Design support (contract)
Sat Oct 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Tesco
Senior UX Designer
Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Oct 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Ogilvy
Lead Experience Designer
Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Oct 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Naze Protection Society
Customer Experience Designer / CX Manager / Marketing Manager – Naze Protection Society (charity)
Thu Oct 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Pearson
Lead User Experience Researcher (and UX Design support) (Perm)
Tue Oct 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Aug 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time)
Hcl Technologies
Senior UX Designer - on-site at The European Bank for Reconstruction and Development (EBRD)
Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Jul 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Various Companies
Various Freelance pieces of work
Mon Apr 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jun 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Sainsburys
UX Researcher / Product Designer
Sat Sep 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Kpmg
UX Designer / UX Manager on-site at TSB
Mon Aug 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jul 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Redbridge Council
User Experience Designer / Business Analyst
Tue Mar 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
As And K Communications
Lead UX Designer
Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Feb 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Friday
Senior UX Designer
Sat Aug 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Dec 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Parliamentary Digital Service
Lead User Experience Consultant/Designer
Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Counterfeit Joy
Lead Singer
Mon Dec 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Mar 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)
Victoria Godfrey
Director
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
House Of Commons And House Of Lords Department Of Information Services Web And Intranet Service
Principal User Experience Consultant/Designer (Contract) - April 2012 - March 2015
Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Bbc
Senior Interaction Designer - World Service (contract)
Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Bbc
User Experience Consultant - ITACU (contract)
Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Dec 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Moorfields Eye Hospital London
User Experience Architect (contract)
Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Global
User Experience Designer (contract)
Sun Aug 01 2010 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)