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Yuhui Gao’s Emails [email protected]
Yuhui Gao’s Phone Numbers No phone number available.
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Yuhui Gao’s Location Dublin, County Dublin, Ireland
Yuhui Gao’s Expertise Dr Yuhui Gao is Associate Professor of Marketing at DCU Business School, Dublin City University (AACSB, EQUIS and AMBA accredited). She holds a PhD in Marketing from Michael Smurfit Graduate School of Business, University College Dublin. Yuhui is a recipient of Irish Research Council Research Ally Prizes 2021 for her PhD supervision and mentoring work. Yuhui has been nominated for the President's Awards for Engagement 2022 and President’s Awards for Staff 2022. Her current research interests are marketing performance management (marketing metrics), marketing strategy and organisation’s stakeholder approach to ESG initiatives. She has published widely in numerous international peer-reviewed journals including Journal of Business Ethics, European Journal of Marketing, International Journal of Contemporary Hospitality Management, Industrial Marketing Management, International Business Review, Journal of Strategic Marketing, Journal of Small Business & Entrepreneurship, and among others. Yuhui serves on the editorial board of International Journal of Management Reviews. She is a member of European Marketing Academy, American Marketing Association, and Academy of Marketing Science. She has received multiple national and international research awards (e.g., University Early Career Research Award; Emerald/IACMR Chinese Management Research Fund Award). Yuhui is AdvanceHE Senior Follow. She has taught undergraduate, postgraduate, PhD, and MBA programmes in Spain, Ireland, mainland China and Hong Kong. Yuhui is also a Visiting Professor at Capital University of Economics and Business, Beijing. Yuhui has completed numerous consultancy projects, involving both Irish SMEs and large corporations across a wide spectrum of industries. Yuhui is leading and managing strategic international collaborations with six prestigious Chinese partner universities for the Business School. She is also leading the School’s Athena SWAN actions and the re-accreditation initiative. Yuhui has served as Chairperson of the BSc in Marketing, Innovation and Technology programme for over seven years. Before joining DCU, she was a Research Assistant at the Centre of International Marketing Studies at Michael Smurfit Graduate School of Business and a Senior Teaching Assistant at Quinn School of Business, University College Dublin (AACSB, EQUIS and AMBA accredited).
Yuhui Gao’s Current Industry Dublin City University
Yuhui
Gao’s Prior Industry
Ucd Michael Smurfit Graduate Business School University College Dublin
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Ucd Quinn School Of Business University College Dublin
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Dcu Business School
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Dublin City University
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Work Experience

Dublin City University
Programme Chairperson: BSc in Marketing, Innovation, and Technology (MInT)
Tue Sep 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Aug 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Dublin City University
China Liaison Co-ordinator
Tue Aug 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Dcu Business School
Associate Professor in Marketing
Sun Jan 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ucd Quinn School Of Business University College Dublin
Senior Teaching Assistant
Sun Sep 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jul 01 2005 00:00:00 GMT+0000 (Coordinated Universal Time)
Ucd Michael Smurfit Graduate Business School University College Dublin
Research Assistant, Center for International Marketing Studies
Thu Apr 01 1999 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Aug 01 2002 00:00:00 GMT+0000 (Coordinated Universal Time)