
Yvette Apodaca
An accomplished Senior Marketing Professional with a proven track record of driving revenue growth and optimizing marketing operations... | Cary, North Carolina, United States
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Yvette Apodaca’s Emails yv****@so****.com
Yvette Apodaca’s Phone Numbers No phone number available.
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Yvette Apodaca’s Location Cary, North Carolina, United States
Yvette Apodaca’s Expertise An accomplished Senior Marketing Professional with a proven track record of driving revenue growth and optimizing marketing operations across diverse industries and verticals. Adept at spearheading full-funnel demand generation strategies, executing multi-channel campaigns, and leveraging data-driven insights to maximize ROI. At the core, I am an enthusiastic data-driven strategist and marketing professional powered by 15+ years of progressive experience. I delight in bringing order to disorder, strong cross-functional collaboration, and empowering others. As an effective communicator, I prioritize listening over speaking. I strive to be accountable, transparent, and objective. I believe in positive intent and intellectual honesty and encourage constructive dialogue and analysis to arrive at optimal answers. Key achievements include: • Managed a 40M annual opportunity demand generation pipeline through inbound and outbound marketing efforts, contributing up to 20% of closed-won deals, and supervising the SDR team. • Owned demand generation initiatives, improving conversion rates by 11% through data-driven lead nurturing campaigns and A/B testing optimization. • Developed integrated demand generation strategies that drove 25% YoY growth, increasing MQL targets by 32% through optimized multi-touch campaigns. Supervised the SDR team. • Managed a 15M annual media budget, identifying the optimal media mix and increasing opportunity conversions by 12% through global digital advertising campaigns. • Propelled website traffic by 40% and doubled conversion rates through targeted SEO strategies and content creation, resulting in a 50% increase in monthly online sales. Proficiencies: • B2B Demand Generation • Account-Based Marketing • Marketing Automation • Campaign Management • Digital Marketing (Paid, Owned, Earned) • Customer Acquisition & Retention • Marketing Operations • ICP Persona/Buyer Journey • Social Media • Event Management • Data Analytics/Reporting • CRM Management/Optimization • Sales Enablement • Business Development • Budget Administration & Management • Project & Program Management • Pipeline Growth • LTV/CAC Optimization • Content Strategy/Creation • Generative AI • Spanish & Portuguese
Yvette Apodaca’s Current Industry Valuecore
Yvette
Apodaca’s Prior Industry
Welch Healthcare And Retirement
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Insurance Office Of America
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Intuit Health
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Apodaca Marketing
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Sitelink
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Tsi Healthcare
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Solarwinds Msp
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Jaggaer
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Mbo Partners
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Culture Partners
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Valuecore
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Work Experience

Valuecore
Customer Success Manager
Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Culture Partners
Director, Demand Generation
Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
Mbo Partners
Sr. Manager, Demand Generation
Fri Jan 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Jaggaer
Sr. Manager, Field Marketing & Demand Gen, Americas
Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Solarwinds Msp
Global Digital Buyer/Strategist
Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Solarwinds Msp
U.S. Campaign Team Lead
Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Jan 01 2017 00:00:00 GMT+0000 (Coordinated Universal Time)
Tsi Healthcare
Lead Generation Manager
Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Jan 01 2016 00:00:00 GMT+0000 (Coordinated Universal Time)
Sitelink
Marketing Manager
Wed Jan 01 2014 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu Jan 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Apodaca Marketing
Marketing/Sales Consultant
Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2020 00:00:00 GMT+0000 (Coordinated Universal Time)
Intuit Health
Marketing Manager
Thu Jan 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Insurance Office Of America
Director of Corporate Marketing/Public Relations
Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2008 00:00:00 GMT+0000 (Coordinated Universal Time)
Welch Healthcare And Retirement
Director of Communications
Sun Jan 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Jan 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)