
Zijian Zhang
Numbers mean nothing if you can’t find insight from it, but they can tell you almost everything if... | New York, New York, United States
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Zijian Zhang’s Emails zi****@in****.com
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Zijian Zhang’s Location New York, New York, United States
Zijian Zhang’s Expertise Numbers mean nothing if you can’t find insight from it, but they can tell you almost everything if you know how to analyze correctly. That is the reason why I choose to study the MSMI program in Fordham University. My name is Zijian Zhang. Since I was in my undergraduate school, University of California, Davis, I found my passion in data. It happened during a summer break after I had studied some econometrics and statistic models in school and come back to my family business, a grocery chain, for an internship. I started from browsing the data for fun to data cleaning to make pivot tables and data visualization. After I have learned more models, I have begun to do time-series and A/B test analysis. I also designed some marketing campaigns based on my analysis result during that period. There were a lot of interesting findings in data analysis. We did an A/B test and realized that some products could have better sales if we placed them beside related products instead of placed in their category. For example, premium yogurts sell better in most stores if they are seated beside fruits instead of in a cooler with all other yogurts. Another interesting experience was that three weeks after the covid outbreak and the lockdown was still taking place, people tended to buy more fresh food instead of instant noodles and frozen food, compared to the beginning of the outbreak. Therefore, we widened the cooking sauce selections, replenished lots of them, and introduced meal kits. Those decisions turn out to be a significant sale growth. Since then, I can’t get enough because it incorporates data analyzing, researching, and problem-solving. It is a well-mix of subjective and creativity. I love to do all those analyses, dig out the actual effect behind appearances, and design a solution for the problem. My specialties include quick learning new skills and programming languages, project management, survey design, insight finding, and story presenting. On the programming side, I have applied time-series, decision tree, AB test, ARIMA, logistic regression, multi-touch attribution, marketing mix model, etc., into my various projects. I’m keeping my passion and still enthusiastically learning new skills, coding language, frameworks, and methodology to enrich my analyzing arsenal. My project website: https://zzj0102.github.io
Zijian Zhang’s Current Industry Globaldata
Zijian
Zhang’s Prior Industry
Mckinsey
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Blackbird Vineyards
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好邻居有限公司
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Interpublic
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Globaldata
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Work Experience

Globaldata
Retail Consultant
Tue Aug 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Interpublic
Analyst, Business Intelligence & Accountability
Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Jul 01 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
好邻居有限公司
Data Analyst Intern
Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Feb 01 2022 00:00:00 GMT+0000 (Coordinated Universal Time)
Blackbird Vineyards
Sales Intern
Thu Aug 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Dec 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)
Mckinsey
Business Analyst Intern
Sat Dec 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time) — Tue Jan 01 2019 00:00:00 GMT+0000 (Coordinated Universal Time)