How to Write a Sales Email That Converts?

We often see two sides of email marketing. Some businesses say they grew a lot using email marketing, and others say it doesn't work anymore. But, the question is, what are successful businesses doing differently with their email marketing?

It's important to use email marketing because it can give you the best return on investment. Great email marketing increases your chances of business growth by 40%. The key is crafting the perfect sales pitch that customers can't ignore.

In this article, you will learn about 5 elements to include in your emails that make more people convert. So, sit back as you look at some real examples of sales emails that can help your business grow.

Elements of High-Performing Sales Emails

To create a great sales email, you only need to stick to a basic plan. While the actual words you use might vary, there are generally five important parts that you should have in each email you send.

Crafting Compelling Subject Lines

Your email journey begins with the subject line. Some people don't pay much attention to it, thinking it's not important. But surprise! The subject line is like your email's first impression, your chance to impress. If it's boring, your email might be noticed. But if it's catchy, it grabs attention and leads people to open your main message. 

Without a good subject line, your email might not even be opened. So, keep it short, and interesting, and let it open the door to your amazing content. Learning to create exciting subject lines is crucial for making sure people read your emails, not just open and close them quickly.Success.ai’s AI email writer tool can help in crafting attention-grabbing subject lines which ensure that your messages not only get opened but also leave a lasting impact.

Engaging Opening Line

Once they've opened your email, grab their interest right away with a catchy opening line. Connect with them by addressing their challenges or goals, showing you understand their situation. 

Make it personal by mentioning something about their company or position. If that's not possible, use a compelling statistic or attention-grabbing information. Avoid sounding like a generic sales pitch and aim for a personalized touch that keeps them reading.

Useful Body Copy

The body of your email is like the main course—it's where you serve up the good stuff! This is where you share all the important details about your offer, benefits, and how it helps your recipient. To avoid turning it into a confusing jumble, keep it organized and clear. 

Start with a brief intro, then dive into the juicy details. Use short paragraphs and neat formatting to make it easy to read. Even though it's the longest part, make it interesting and informative, not boring. Keep it short and sweet, but don't forget to clearly explain what you're offering and how it helps the recipient.

Direct CTA

Call-to-action is super important in your sales email. It's where you ask the reader to do something specific. Usually, you put it at the end of the email. If someone reads this far, they're likely interested, so your CTA guides them to take the next step. 

Your CTA can be a button they click or a direct question. For instance, ask if they want to register now, ask if they're free to chat, want to learn more. These are clear instructions that invite a response. 

Without a CTA, it's up to the reader to decide what to do. But with a CTA, you boost the chances they'll do what you're asking. Keep it simple, use clear language like "Book a demo" or "Arrange a meeting" to make your request crystal clear.

Closing and Signature Line

Ending your email well is important. Even after your main message, a good sign-off can still make a difference. It's not just a formality; it's like the finishing touch to your email. Finish it off with a professional signature that has your name, company, and contact info. 

When closing, keep it positive and polite to leave a good impression. If you can, ask for a response to keep the conversation going. 

Your email signature is a chance to share a bit about yourself, so include your social links and website. A well-crafted signature boosts credibility and makes it easier for others to connect with you. 

Here are a few examples of closing lines:

“Feel free to reach out if you have any questions. Best regards, [Your Name]”

“Take advantage of our exclusive offer before it expires! I'm here to assist with any questions. Regards, [Your Full Name]”

“I believe [Product/Service] can greatly benefit your business. When would be a good time for a more in-depth conversation to explore this further?”

“Thanks for considering our product. I'm here to help with any questions you might have. Excited to hear your thoughts!”

Sales Email Examples

Now that you know what makes a sales email great, let's see some examples. These examples will help you see exactly how to write a persuasive sales email.

Example 1

Example 2

Additional Tips for Successful Emails

Here are some extra tips to help you write emails that people will open and find successful:

Getting the Timing Right

Picking the right moment is super important when you're crafting sales emails. Even if your email is top-notch, sending it at the wrong time can make it fade into the background among other emails. Finding the perfect time might need a bit of experimenting. 

Also, remember that people live in different time zones. Sending a crucial email at 8 pm for them might be a bad idea if it's only 5 pm for you. Keep the time zones in mind to make sure your email gets the attention it deserves.

Follow Up with Emails

If you don't get a reply the first time, no need to worry. It happens a lot! That's why it's important to send follow-up emails. But here's the trick, make sure these follow-up emails are just as friendly and helpful as your first one. Don't hesitate to send them—sometimes all it takes is one more email to seal the deal. 

And with our email outreach tool, tracking and managing these follow-ups becomes very easy. You can schedule them, personalize them, and ensure they're as effective as possible. So, take a deep breath, and let our tool do the work.

Track Performance

Tracking performance is very important to know whether your emails are working. It helps you see what's going well and what needs improvement. 

Keep an eye on important things like click through rates, conversion rates, bounce rates, forwarding rates, and open rates. These are like the scores that tell you how your emails are performing. By tracking, you can make sure your emails are doing exactly what you want them to do.

Conclusion

Sales emails are important to advertise your product or service efficiently. That’s why, writing a sales email that really works is very important for your business's success. You don’t want to be sending out emails that seem to disappear into the digital void. 

A successful sales email has engaging openings, a clear message, and a strong ending. These elements work together to create emails that not only get opened but also make a lasting impact. 

If you face any trouble with managing your emails and sending out email messages, Success.ai can help. You’ll be able to write sales emails that stand out, get opened, and lead to the success you're aiming for in a matter of days.